
Budget Travel in Japan: Making the Most of Your Yen in 2025

You'll find Japan more budget-friendly than expected in 2025 with smart planning. Save money by booking flights 17 weeks ahead, especially during off-peak months like January and February. Consider affordable accommodations like hostels, capsule hotels, and traditional minshuku, starting from $25 per night. The Japan Rail Pass makes traveling between cities cost-effective, while free temple visits and local markets provide authentic experiences. Let's explore how to maximize your Japanese adventure while keeping costs down.
Explorer Insights
- Book budget accommodations like hostels, capsule hotels, or minshuku outside city centers, with nightly rates starting from $25.
- Purchase a Japan Rail Pass before arrival for unlimited travel across the country, maximizing transportation savings.
- Plan your visit during January or February for the lowest flight prices and accommodation rates.
- Explore free attractions like temples, public parks, and local markets to minimize entertainment expenses.
- Book flights approximately 17 weeks in advance and monitor price alerts for the best deals to Japan.
Why Japan Is More Affordable Than You Think
While many travelers believe Japan is an expensive destination, you'll be pleased to discover that visiting Japan in 2025 is more affordable than ever. The Japanese yen has reached historic lows against major currencies, which means your money will go much further during your trip.
You'll find great deals on flights as airlines compete for your business, and there are plenty of budget-friendly accommodation options to choose from. Whether you're interested in staying at a traditional ryokan, a cozy hostel, or an Airbnb, you'll find prices that fit your budget, especially if you're willing to explore areas outside the main tourist districts. Staying at local pensions can offer an authentic experience while significantly reducing your accommodation costs. Utilizing the Japan Rail (JR) Pass can provide efficient and cost-effective long-distance travel across the country. Additionally, off-peak travel can help you save money on public transportation costs.
Best of all, many of Japan's most memorable experiences, like visiting temples, exploring local markets, and enjoying public parks, are free or very low-cost.
Best Times to Book Your Flight Deals

You'll find your best flight deals to Japan during the off-peak months of January and February, when airlines offer significant discounts to fill seats. Setting price alerts through comparison sites like Skyscanner can help you catch sudden fare drops, especially for mid-week flights on Tuesdays and Wednesdays. The Japan Rail Pass can provide great value for travelers exploring Japan by train, making it an excellent complement to affordable flights. For the biggest savings, plan to book your tickets 6-8 weeks ahead of your travel dates, and you'll want to avoid popular seasons like cherry blossom time and Golden Week when prices typically surge. Both Narita and Haneda airports serve as primary gateways for US travelers seeking affordable flights to Japan. Universal travel adapters are a versatile solution for powering your devices in Japan and Korea.
Off-Peak Flight Savings
Finding affordable flights to Japan doesn't have to break the bank, especially when you plan your travel during off-peak seasons. You'll find the best deals during winter months, with round-trip flights from Los Angeles to Tokyo dropping below $600 in January and February. The savings extend to other major cities too, with Dallas-Tokyo routes costing under $800 during these months. Using price tracking tools like Google Flights and Skyscanner will help you spot the best deals when they become available. Midweek flights are usually cheaper than weekend ones, so consider adjusting your travel dates to take advantage of lower prices. The best time to book your flights is around 17 weeks in advance to maximize your savings.
Season | Price Range | Best For | Cities | Tips |
---|---|---|---|---|
Winter | $500-800 | Best deals | LA, Dallas | Book 17 weeks ahead |
Spring | $800-1000 | Cherry blossoms | Houston, Boston | Book in January |
Summer | $1000+ | Peak season | All cities | Avoid weekends |
Fall | $700-900 | Mild weather | San Francisco | Choose Mondays |
September | Around $1000 | Best value | All cities | Morning flights |
For extra savings, consider booking your flights for September, which typically offers the lowest average fares around $1,001.
Airline Sale Alert Timing
Now that you know when to fly for the best deals, getting alerts about airline sales can help you lock in those low fares. You'll want to follow airlines like Delta on social media, where they often announce flash sales that can get you to Tokyo for as little as 42,000 SkyMiles roundtrip.
Flying from West Coast hubs tends to offer the most competitive pricing to Japan. To catch the best deals, set up price alerts on comparison sites like Skyscanner and Momondo. Keep an eye out for major shopping events like Black Friday and Cyber Monday, when airlines typically offer significant discounts. For the best results, you'll want to monitor prices several months ahead, especially if you're planning to travel during popular times like cherry blossom season or Golden Week. Don't forget to browse in incognito mode to avoid price increases based on your search history. China's high-speed rail network is the world's largest, offering efficiency and convenience for domestic travel.
Smart Strategies for Finding Cheap Accommodation

You'll find great savings on accommodations in Japan by mixing up where you stay, from budget-friendly hostels to local guesthouses and traditional minshuku. Booking several months ahead and targeting off-season travel periods, especially outside major holidays like Golden Week, can help you secure the best rates. Consider staying in neighborhoods just outside city centers, where you'll often find cheaper options while still having easy access to public transportation and local attractions. For solo travelers or those on a tight budget, capsule hotels provide a uniquely Japanese and affordable sleeping experience starting from just $25 per night. Explore budget-friendly ryokans (traditional Japanese inns) for a more immersive cultural experience. Additionally, staying at temple lodgings, known as shukubo, offers a unique and affordable accommodation experience that allows guests to access temple grounds outside of regular visiting hours.
Stay Local, Save Big
Smart travelers can slash their accommodation costs in Japan by making strategic choices about where and how to stay. You'll find great value by booking rooms in budget-friendly neighborhoods outside the major tourist zones, where prices are lower but you're still close to public transportation. Many hotels like the one in Kanazawa offer excellent amenities with traditional Japanese breakfast included.
Consider staying at family-run minshuku guesthouses, which often include meals and provide an authentic Japanese experience for $60-100 per night. Popular ryokans often book up months in advance, so it's recommended to book traditional hotels at least 6-12 months prior to the desired travel dates. If you're looking for even more affordable options, hostels offer clean dorm beds from $20-45, while unique capsule hotels start at $25. For longer stays, vacation rentals can help you save money by letting you prepare your own meals.
Remember to avoid peak seasons like cherry blossom time, and you'll find much better rates during shoulder seasons from April to May or October to November.
Mix Accommodation Types Wisely
Making the most of your Japanese adventure doesn't mean sticking to just one type of accommodation throughout your trip. You'll save money and enjoy a richer experience by mixing different lodging options strategically.
Start your journey in a hostel to meet fellow travelers and get local tips, then switch to a capsule hotel in busy city centers where you'll only need a place to sleep. For a deeper cultural dive, spend a few nights in a traditional minshuku, where you can experience Japanese hospitality firsthand.
If you're staying longer in one place, consider an Airbnb private room, which often comes with kitchen access and more space to relax. Don't forget to check for budget ryokans, as they offer an authentic Japanese inn experience without the luxury price tag. Consider booking at popular budget chains like APA Hotel or Toyoko Inn, which provide reliable comfort without breaking the bank.
Book Early, Off-Season Rates
The timing of your accommodation bookings plays a major role in stretching your travel budget in Japan. You'll find the best deals by booking early and traveling during off-peak seasons, especially fall and winter. Mid-week stays often cost less than weekends, and you'll save significantly by avoiding major festivals and holidays. Consider staying at small local hotels for an authentic Japanese experience while keeping costs reasonable. Carefully reading the fine print and asking about all-inclusive rates is recommended to avoid potential hidden fees or taxes. Temple stays in Japan can also offer a unique and budget-friendly lodging option.
Season | Average Savings | Best For |
---|---|---|
Fall | 20-30% off | Comfortable weather, fewer crowds |
Winter | 25-35% off | Snow festivals, hot springs |
Mid-week | 15-25% off | Urban exploration, museums |
Off-peak | 30-40% off | Cultural sites, local experiences |
Use apps like Booking.com to access Genius discounts, and don't forget to check local Japanese websites for special deals. For the biggest savings, try mixing different accommodation types throughout your stay, from budget-friendly capsule hotels to traditional ryokans.
Navigating Public Transportation Like a Local

Japan's world-class public transportation system might seem overwhelming at first, but you'll find it's actually quite user-friendly once you understand the basics. Trains and subways are your best friends for getting around, running from early morning until midnight with impressive punctuality.
Don't let Japan's transit maze intimidate you. Once you grasp the essentials, you'll navigate like a local through this efficient network.
To save money, grab a prepaid IC card like Suica or Pasmo for seamless travel across trains, subways, and buses. You'll avoid the hassle of buying individual tickets and even get small discounts. Downloading apps like HyperDia will help you easily check routes, prices, and journey times.
If you're exploring one region, look into regional rail passes that can cut your transport costs considerably.
For local trips, buses offer an affordable alternative, especially in areas where trains don't reach. Just remember to stay near transport hubs when booking your accommodations, and you'll save both time and money on your daily adventures.
Must-Try Budget Food Experiences

You'll find Japan's most budget-friendly meals right at your fingertips, from street-side yakitori stands to well-stocked convenience stores that offer fresh, affordable meals starting at just $3. Local food markets and university cafeterias let you experience authentic Japanese cuisine without breaking the bank, while conveyor-belt sushi restaurants serve up quality rolls for as little as $1 per plate. For the best value, try visiting convenience stores during evening hours when many prepared meals are marked down, and don't forget to explore the countless food halls in metro stations where you can sample everything from ramen to curry at wallet-friendly prices. Traditional Japanese department stores feature luxurious depachika food halls in their basement levels, offering gourmet takeaway options and perfect edible souvenirs. When in Osaka, be sure to try the iconic takoyaki chain Takoyaki Juhachiban, serving up perfectly round, crispy-on-the-outside, gooey-on-the-inside octopus balls since 1972. In Myeongdong, Seoul, visitors can indulge in Crispy Tornado Potatoes, a popular street food with a spiral shape that provides maximum crispiness.
Street Food Adventure Essentials
Street food adventures in Japan offer an exciting gateway to authentic local flavors without breaking your budget. You'll find delicious options like takoyaki, filled with tender octopus, and crispy yakitori skewers grilled to perfection at local markets and festivals.
To make the most of your street food journey, carry cash since many vendors don't accept cards, and explore seasonal specialties like invigorating kakigori in summer or warm yaki imo during winter months. The beloved stone-baked sweet potatoes are traditionally sold from roaming trucks equipped with special ovens, creating an iconic winter street scene. Head to budget-friendly spots like Tsukiji Outer Market for fresh seafood treats, or visit Tenjinbashi-suji Shopping Street for Osaka's famous street dishes. Don't miss local favorites like taiyaki, fish-shaped cakes with sweet fillings, and savory gyoza dumplings that you'll find at food stalls throughout shopping districts. Xinjiang's lamb skewers are a must-try dish that offers an authentic taste of the region's rich culinary heritage and pastoral traditions.
Hidden Local Food Gems
Diving into Japan's hidden food gems uncovers a treasure trove of budget-friendly culinary experiences that most tourists never discover. You'll find incredible lunch deals at upscale restaurants, where you can enjoy premium ingredients at a fraction of dinner prices.
Head to neighborhoods like Gakugeidaigaku in Tokyo, where family-owned spots serve authentic dishes without tourist markups. For amazing value, try local izakayas that offer diverse Japanese dishes at wallet-friendly prices. Don't miss budget-conscious chains like Doutor and Komeda Coffee for filling breakfast sets. Sample regional specialties like green soup and tilefish prepared with ingredients sourced from local areas.
Want to stretch your yen even further? Join community food festivals or set-net fishing tours in places like Miyazu, where you'll experience local culture while enjoying fresh catches. These hidden gems don't just save you money – they'll give you authentic Japanese food experiences you'll remember forever. Explore the unique yatai street food culture of Fukuoka for a truly immersive budget-friendly dining experience. Additionally, seek out budget-friendly bibimbap options in Seoul for a taste of Korean cuisine without breaking the bank.
Convenience Store Meal Hacks
Looking to maximize your food budget in Japan? You'll find amazing meal deals at convenience stores, where you can create delicious combinations without breaking the bank. Head to chains like Lawson, FamilyMart, or Seven-Eleven for budget-friendly options that locals love.
Download store apps to get special discounts, and watch for "Arukiru" stickers that mark down bento boxes by up to 50% in the evenings. You can mix and match items like onigiri, sandwiches, and hot foods to create your perfect meal. Try pairing your hot dishes with a convenience store salad to create a more balanced and nutritious meal.
Don't forget to use the free hot water dispensers for instant noodles, and take advantage of in-store microwaves to heat up your choices. Many stores even offer seating areas where you can enjoy your meal right away, making it easy to grab a quick, affordable bite. Additionally, collapsible electric travel kettles can be a useful tool for boiling water for instant noodles or tea while on the go. You can also find portable Bluetooth speakers in some hostels, which can add to your convenience store dining experience.
Hidden Gems: Free Cultural Attractions

Japan's cultural treasures don't always come with a price tag, and you'll find some of the country's most remarkable experiences won't cost you a single yen. You can explore stunning temples, walk through peaceful gardens, and discover local history without spending money. From Tokyo's Metropolitan Government Building with its free observation deck to Kyoto's mesmerizing Fushimi Inari Shrine, you'll find amazing spots that are both budget-friendly and culturally rich.
History enthusiasts can explore the Hiroshima Peace Memorial Hall to learn about the profound impact of the atomic bombing through personal stories and artifacts. Tokyo Metropolitan Art Museum in Ueno Park, where art meets nature. Meiji Jingu Shrine's peaceful forest grounds in the heart of Tokyo. Osaka Castle Park's expansive grounds, perfect for cherry blossom viewing. Hiroshima Peace Memorial Park's moving historical exhibits. Nara Park's famous friendly deer and scenic walking paths.
Money-Saving Travel Apps and Websites

While exploring Japan's free cultural sites can enrich your journey, modern technology offers even more ways to stretch your travel budget. You'll find essential apps like Google Maps and Japan Travel by Navitime that work offline, helping you save on data costs while maneuvering the city streets.
To keep your spending in check, download money-saving apps like the Japan Rail Pass Calculator and HyperDia for optimizing your train routes. Consider using Voye Global eSIM to avoid expensive roaming charges while staying connected. You can also use digital transit cards like Welcome Suica for convenient payments and potential discounts.
For dining on a budget, apps like GuruNavi and Tabelog will help you discover affordable local restaurants, while Google Translate ensures you can communicate effectively with locals. Don't forget to check travel planning sites like Skyscanner for the best deals on flights. Bike-sharing and e-scooter rental services in major Japanese cities, accessible through their respective apps, can also be a cost-effective way to explore.
Local Markets and Bargain Shopping Districts

For savvy travelers seeking authentic experiences and great deals, Tokyo's vibrant local markets and bargain shopping districts offer endless treasure-hunting opportunities. You'll find everything from vintage clothing at Harajuku Chicago to unique collectibles at the Yoyogi Park Flea Market. Don't forget to learn basic phrases like "Ikura desu ka?" to ask about prices and negotiate better deals.
The popular Don Don Down has prices that drop every Wednesday in Shibuya, making it a must-visit spot for thrifty shoppers. Yoyogi Park Flea Market showcases vintage items, designer sneakers, and rare jazz records. Ohi Racecourse hosts Tokyo's largest flea market with up to 600 vendors. 100 Yen Shops provide budget-friendly souvenirs and daily essentials. Mottainai Flea Market promotes sustainability through secondhand clothing. Harajuku Chicago features over 100,000 vintage fashion pieces. Many of these markets also offer portable Bluetooth speakers for an immersive shopping experience. For added convenience, travelers can consider purchasing collapsible travel chopsticks to use while exploring these diverse shopping destinations.
Seasonal Events That Won't Break the Bank

From cherry blossom viewing in spring to snow festivals in winter, many of Japan's most memorable attractions won't cost you anything to enjoy. Traditional performances, temple ceremonies, and seasonal festivities often charge less than ¥1000 for admission, making it easy to experience authentic Japanese culture without spending much money. Sapporo Snow Festival transforms Hokkaido's capital into a winter wonderland, offering a range of activities and stunning light shows. The Harbin Ice Festival in China is another popular winter event that showcases intricate ice sculptures and structures. Just be mindful that popular festivals during Golden Week can be more expensive and crowded than other times of the year.
Free Local Festival Calendar
Japan's vibrant festivals offer some of the best free entertainment you'll find throughout the year, with each season bringing its own unique celebrations and cultural experiences. You can dance at the Shibuya Bon Festival in summer, watch golden dragons at Senso-ji in spring, enjoy the Tokyo Yosakoi in autumn, or marvel at winter illuminations across the city. Start your year with a traditional Hatsumode shrine visit at Tokyo's historic temples and shrines.
- Join the festive crowds at Asakusa's Sanja Festival in May for traditional dances and parades
- Experience the magical atmosphere of cherry blossoms at Nakameguro in late March
- Participate in traditional Bon dances at the Ebisu Station Festival in July
- Watch colorful kites soar during spring's Takoage Festival
- Welcome the New Year at various shrine celebrations during Oshogatsu
Remember to arrive early at popular events and check local calendars to plan your festival visits effectively.
Cultural Events Under ¥1000
While many festivals offer free entertainment, exploring Japan's rich cultural scene doesn't have to drain your wallet even when there's an entry fee. You'll find plenty of authentic cultural experiences that cost less than ¥1000, letting you dive deep into Japanese traditions without spending much.
You can join pottery workshops for around ¥500-¥1000, where you'll learn basic techniques from local artisans. Traditional tea ceremonies and calligraphy classes are also available in this price range, giving you hands-on experience with Japanese customs. During winter months, you can participate in Shinto New Year celebrations at local shrines for a truly immersive experience. Additionally, you can find portable Japanese calligraphy supplies for creative expression on the go.
Many temples and shrines charge only ¥500 for entry, and you'll often catch free taiko drumming or shamisen performances on the grounds. Local museums typically charge between ¥500-¥1000, offering extensive exhibits on Japanese history, art, and culture that you can explore at your own pace.
Budget-Friendly Day Trips From Major Cities

Exploring Japan's major cities doesn't have to drain your wallet, since many fascinating destinations lie just a short train or bus ride away. You'll find affordable day trips from every major hub, with Tokyo offering especially convenient access to nearby attractions. Consider getting a Japan Rail Pass**** if you're planning multiple trips, as it'll help you save money while maximizing your adventures.
Take a train to Yokohama (under $10) to explore its famous Chinatown and waterfront. Visit Kamakura's Great Buddha and temples for a peaceful cultural escape. Discover Nikko National Park's UNESCO sites with budget-friendly transport options. Enjoy beach vibes and seafood in Chiba for a relaxing getaway. Explore Enoshima Island's hiking trails and coastal views for as little as $7. Experience winter magic at the Jigokudani Yaen-Koen where you can watch snow monkeys bathe in natural hot springs for a modest entrance fee. Shinkansen bullet trains offer an efficient and comfortable way to reach many of these destinations.
Affordable Entertainment Options
Entertainment in Japan doesn't have to break the bank, as you'll find an amazing variety of affordable options that blend modern attractions with traditional experiences. You can enjoy karaoke sessions for just $5 to $10 per hour, or try classic arcade games for less than a dollar per play. Many cultural festivals are free to attend, offering authentic experiences without spending much.
For panoramic city views, head to free observation decks like the Tokyo Metropolitan Government Building or Abeno Harukas's 16th floor. You'll also find budget-friendly museums with admission fees between $5 and $15, and peaceful parks that cost little to nothing to visit. For stunning views of the Tokyo skyline, consider visiting the Senkyaku Banrai hot springs facility. Additionally, you can enjoy affordable street food options like takoyaki.
For a taste of local life, try an izakaya where you can enjoy casual dining starting at $15 per person, or sample affordable street snacks like takoyaki.
Wellness and Relaxation on a Budget
Japan's budget-friendly wellness scene offers countless ways to relax and recharge without draining your wallet. You'll find peaceful forest bathing locations, affordable onsen hot springs, and traditional meditation spots that won't break your travel budget. Taking care of your well-being while exploring Japan doesn't have to be expensive, especially when you know where to look.
Visit public onsen hot springs for just $10-20 per session. Try forest bathing in free public parks and natural areas. Practice meditation at temples that offer free or low-cost sessions. Experience sand bathing at beaches for natural relaxation. Look for combined deals at onsen facilities that include multiple activities. Many travelers report improved immune systems after incorporating these wellness activities into their Japanese adventures. Explore day-use hot spring options in Hakone, which offer a budget-friendly way to experience the region's famous onsen. The traditional ryokans in Hakone provide a serene natural setting for relaxation and rejuvenation.
Focus on these wallet-friendly options to enjoy Japan's wellness traditions while staying within your budget. Remember, many relaxation activities are available in nature and public spaces, making them perfect for budget travelers.
Combining Multiple Discount Passes
When you're planning your Japanese adventure, combining different discount passes can save you significant money on transportation and attractions. You'll want to carefully consider your itinerary to choose the most cost-effective combination of passes for your trip.
If you're exploring multiple regions, you might benefit from mixing a regional pass with local passes like the Hakone Free Pass. These combinations often work better than purchasing a full JR Pass, which has become quite expensive since 2023. For example, you can pair a regional pass for your main destination with local passes for day trips and nearby attractions. For budget-conscious travelers, Willer Express passes provide an economical alternative for inter-city transportation. Additionally, taking advantage of the Korea Rail Pass can be a great way to save money and gain flexibility when traveling around Japan. Bringing your own snacks and water can also help reduce costs while on the go.
Don't forget to check the timing of your travels, as many passes offer better value during off-peak seasons and include extra perks like discounts at local shops and restaurants.
Tips From Budget-Savvy Expats
Long-term residents have discovered countless ways to make living in Japan affordable, and they're enthusiastic to share their insider knowledge with visitors. You'll find their practical tips can help you stretch your budget while experiencing the best of Japanese culture and daily life. Consider staying at traditional ryokans for an authentic Japanese experience while keeping costs reasonable. Explore Mount Koya's temple lodgings for a serene escape into Japan's rich Buddhist heritage at affordable prices. Stay at a minshuku in rural Japan to immerse yourself in the unique cultural and culinary traditions of the countryside.
From budget-savvy locals to curious tourists, Japan's affordability secrets help visitors experience authentic culture without breaking the bank.
- Get an IC card for public transport right away, as you'll save money and time while avoiding the hassle of buying individual tickets
- Shop at local markets in the evening when fresh produce and prepared foods are often discounted
- Look for combination tickets that bundle attractions and transport, especially in major tourist areas
- Visit convenience stores late at night when many ready-made meals are marked down
- Consider staying at capsule hotels or hostels in city centers, where you'll save on both accommodation and transport costs
Frequently Asked Questions
Is It Safe to Drink Tap Water in Japan?
Yes, you can safely drink tap water in Japan! The country maintains some of the world's highest water quality standards, often exceeding those of the U.S., EU, and WHO.
You'll find that Japanese water utilities use advanced filtration techniques and conduct rigorous testing to guarantee safety. When you're dining out, restaurants commonly serve tap water for free, and if you're still concerned, you can easily use a water filter at home.
How Much Should I Tip at Restaurants and Hotels?
Like a gentle breeze carrying cherry blossoms, Japan's no-tipping culture will feel refreshingly uncomplicated. You don't need to tip at restaurants or hotels – it's not part of Japanese culture, and service charges are already included in your bill.
If you try to tip, your gesture will likely be politely declined. Instead of leaving money, show your appreciation through a sincere "arigatou gozaimasu" (thank you) and a respectful bow.
What's the Best Way to Exchange Money in Japan?
You'll find the best exchange rates at 7-Eleven ATMs using your debit card, and they're available 24/7 with English language options. If you prefer cash exchange, look for Daikokuya or Travelex locations in major cities, as they offer better rates than airports or hotels.
For convenience, you might want to exchange some money at your home bank before traveling, but don't convert too much since ATMs in Japan are reliable and widespread.
Are Credit Cards Widely Accepted, or Should I Carry Cash?
Like a financial tightrope walker, you'll need to balance both payment methods in Japan. While credit cards are widely accepted in major cities, hotels, and large stores, you'll definitely want to carry cash too.
You'll need cash for smaller shops, traditional markets, and many places in rural areas. It's best to keep around ¥30,000 ($200) in cash with you, while using your credit card whenever possible at larger establishments.
Can I Rent a Portable Wifi Device for My Trip?
Yes, you can easily rent a portable WiFi device in Japan! You'll find several reliable providers like Ninja WiFi and Sakura Mobile that offer convenient pickup at major airports or delivery to your hotel.
Most devices support multiple connections and provide stable internet access throughout your trip. You can book in advance online, and prices typically range from 500-1000 yen per day. When you're done, simply return the device by mail before leaving Japan.
Conclusion
Like a cherry blossom opening its petals to reveal hidden beauty, Japan's treasures unfold when you travel smart with your yen. You'll discover that exploring this amazing country doesn't have to break your bank. With careful planning and local insights, you're now ready to experience Japan's magic while staying within your budget. Remember, the most precious memories often come from simple moments, not expensive attractions.